How Hoyos & Associates Guides Venture Clients Across Two Continents

Introduction

Mateo Hoyos' smile lights up his Brooklyn office as he reflects on his passion for his clients, particularly those in the Latin American Region (LATAM).

Mateo’s father owned dozens of businesses in his native Colombia and instilled an entrepreneurial mindset in Mateo. He carried that spirit into his own legal practice, supporting various clients in start-up and entrepreneurial law. His practices include, but are not limited to, corporate, regulatory, taxation and  venture services - all of the practices critical to the “innovation economy” as Mateo describes it. He and his firm primarily serve LATAM-based start ups with equity financing and corporate transactions. 

Challenge

Advising clients on raising capital, transaction strategies, and dilution often extends beyond legal counsel to include business strategy. Like many service providers, Hoyos & Associates relied on experience-based insights from the market to guide their understanding of trends. But Mateo was looking for more granular data-driven insights to share with customers.

Solution

“We now use Aumni’s Market Insights to decide how many at-risk services we are going to provide customers… what dilution will be, how much money they will raise, and helps us decide what the focus is for the firm.”  - Mateo Hoyos, Managing Partner, Hoyos & Associates P.C.

While searching for a better resource for data-driven guidance for his clients, Mateo found Aumni via an NVCA report. After a brief conversation with the Aumni team, Mateo adopted Aumni Market Insights to gather granular data points and benchmarks on:

• Valuations 
  
  • Hoyos and Associates utilized Healthcare and Fintech early stage valuation benchmarks 
• Time between rounds
  
  • The Hoyos team used  trends based on post money valuation quartiles to guide companies on raise timing 
• Liquidation preferences
  
  •  The frequency of liquidation preferences that are >1X has risen over the past several years and it’s a trend Hoyos and Associates monitors 
• Legal terms 
  
  • For any number of terms his clients have questions about he can quickly advise on what’s on and off market by stage and industry

Outcomes

The partnership with Aumni has significantly enhanced Hoyos and Associates ability to provide strategic counsel to their venture clients. Clients benefit from insights that align with market averages, avoiding the common pitfalls of being outliers in venture financing.

"Aumni has become central to our own growth story as a firm, because our clients who partner and grow with us have much better understanding of their transactions, and can see how they compare to market for more informed decisions and better outcomes." - Mateo Hoyos, Managing Partner, Hoyos & Associates P.C.

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